When chatting to an acquaintance recently about creating interest around my business they suggested I watch the TED talk ‘How Great Leaders Inspire Action’ given by Simon Sinek. At this point I’ll come clean and admit that I’ve attempted to watch several TED talks and have never sat through a whole one.
What’s in a name? Being in the rather difficult position of having to choose a name for my business recently got me wondering how other brands come up with theirs. If you’re a fashion designer naming your company eponymously is often the way to go. But how does everyone else come up with a fitting […]