I’ve always steered clear of slogan t-shirts. Whether they’re making a political statement or saying something light-hearted, they’ve never been my cup of tea. That’s not to say I dislike them, I’m ambivalent to them. On the one hand I think they can be rather brash and full of self importance, on the other hand I admire their rebellious spirit and when worn in the right place marvel at the impact they can have.
My teen idol Madonna, wore the iconic ‘Italians Do It Better’ t-shirt” in a 1986 music video reminding us of her heritage; nearly 35 years on the look remains modern and fresh. Even though Madonna was a trailblazer she wasn’t the first one there.