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Why now is a great time to support independent British brands

The passed 3 months have certainly been uncertain times for many businesses. The rate at which measures were implemented to reduce the spread of COVID – 19 meant that shops had to close quickly, manufacturing and distribution was disrupted or even stopped and new product launches delayed.

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Go Green or Go Home

We all know that eating and drinking green stuff is good for us. and it’s been proven that when we surround ourselves with greenery, ie walking through a forest, sitting in the garden or filling our homes with house plants we feel more calm and relaxed.  But what about wearing it? Green, although a beautiful colour (and my mum’s favourite by the way) is one that leaves people wondering how to wear it.

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Go Green or Go Home

 

 

We all know that eating and drinking green stuff is good for us. and it’s been proven that when we surround ourselves with greenery, ie walking through a forest, sitting in the garden or filling our homes with house plants we feel more calm and relaxed.  But what about wearing it? Green, although a beautiful colour (and my mum’s favourite by the way) is one that leaves people wondering how to wear it. What does it go with? How much of it should I wear?  Does this shade suit me? How do I pull this off without looking like I’m dressing for St Patricks Day? It’s one of those colours that people find just a little bit tricky.

We all know that colour trends are in a constant state of flux but could this one be representative of more than fashion and a nod to the need for sustainability within the industry and beyond?  This season it’s been seen on the runways and the red carpet.  The street style scene has been
jam packed with it and trend forecasters have predicted that it’s the colour of
the decade.

 

 

From a colour psychology perspective it represents life, renewal, growth, harmony, freshness
and safety.  Perhaps it’s no coincidence that the Duchess of Sussex chose to wear it on her last public engagement as part of the Royal Family.

 

Here’s my run down of the most popular shades.

 

Military Olive

My favourite green so I’m going to start with this.  It’s brown, earthy tones means that this green can be classed as a neutral that goes with absolutely everything and can be worn by absolutely everybody. It’s a strong colour that instantly brings an element cool, edge or power to any look.  I love it.


In Mint Condition


It’s a good colour choice for virtually any skin tone and apparently signifies, forward thinking and optimism.  Although usually reserved for Spring and Summer’s a great fresh pastel shade which can be worn all year round.


Good Old Neon


I’ll admit that this one terrifies me and I back away from anything neon, it just doesn’t suit my skin tone. But for those of you who want to give it a go, then do, why the hell not?


A Dash of Lime?


If you want to go be daring without going for full on, in your face neon, lime is a great impactful alternative. The great thing about this citrusy green is that it seems to go with everything.  It’s summery, it’s playful, it’s youthful, it’s zingy. What’s not to love?


The Crown Jewels


The regal tones of Emerald, Jade, Malacite, are a majestic way to elevate and add a bit of class to your wardrobe.  When worn with other jewel tones the look is sheer luxe.


Some Sage Advice

This shade of green has been used alot in interiors over the last few years and is now gaining popularity in what we wear.  It’s another great neutral shade of green as it’s leans alot towards grey and so is extremely versatile.



And into the Forest I go…


Think evergreen, think pines, think ferns, think cypress, think moss, I can almost smell it their verdant lushness. This beautiful shade found abundantly in nature works well on us too. I love seeing this colour either worn with a pop of bright such as yellow or worn head to toe.

So whether you wear it head to toe, colour block it, accessorise with it, or add it by way of pattern, the shades are aplenty so there’s something for everyone. It’s the ‘couleur du jour’ and it’s here to stay. So isn’t it time to make green your favourite colour?

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